Environmentally Friendly Ef

Ottawa is not well known for its fashion but local initiatives like Ef magazine  are helping to change this perception.  Ef is an online magazine dedicated to sustainable and ethical fashion.  I recently attended Ef's stylish launch party, attended by the fabulous Ottawa fashion bloggers Love K, Pop Champagne and Chichichic.  I contacted the editor of the magazine to see if there was a way I could contribute to Ef.  Due to my volunteer work with Dress for Success, she asked for my help in styling a photoshoot at the high-end consignment shop Hush .  Of course I said yes, I could now put all my hours spent watching Rachel Zoe to practice!  When I arrived, she informed me that the model couldn't come so the photographer and I would have to take turns modelling! I was a little apprehensive because at 5'3" I'm definitely not a glamazon but who wouldn't want to get in front of the camera? I had so much fun styling and modelling in Ef's first colour me green photoshoot.  Check out the photos here (I can't believe I'm on the front page!) and here and a special behind the scenes video here!

My friends and I at the Ef Launch party. Dress- F21 (gifted from my sister); Purple heels- Pour la Victoire; Necklace & Beaded Clutch- Vintage; Fedora- Alfred Sung for Zellers.

Colour me Green photoshoot.  Copying street style images using second hand clothing and jewelry made by local designers.

Hush's affordable designer footwear.

Giggling 'model' (I love saying that!)

As Malorie said, even the photographer is photogenic! Statement jacket.

The editor is too! Wearing a sexy work outfit.

Consignment clutch and local jewelry.

Sporty look (I don't miss those roots!)

Ef's beautiful editor Malorie explaining her photoshoot ideas to me

If you think sustainable and eco-friendly fashion is too expensive or difficult to come by-think again! By shopping at your local second hand thrift or consignment store you are being a sustainable shopper!